Reliable FMCG Wholesale & International Trading Partner in Oman
Fanar United Business S.P.C is a leading wholesale and international trading company based in Barka, Sultanate of Oman. From FMCG and commodity products to food and non-food categories, we connect trusted brands with businesses through efficient sourcing, strong distribution, and reliable market access.
Trading With Reach. Supplying With Trust.
Established in 2022, Fanar United Business S.P.C is a member of Trus Holding and a growing name in Oman’s wholesale and international trading sector. We specialize in local and global sourcing across FMCG and commodity product categories, with a portfolio of more than 3,000 SKUs. Through our robust distribution infrastructure, quality-focused products, and customer-centric service, we support retailers, wholesalers, institutions, and business partners across Oman. Our network extends across all major regions of Oman, helping leading local and international brands achieve reliable market access and sustainable growth.
23 Years Experience
Built for Scale. Driven by Distribution.
Oman-Wide Distribution Network
Food & Non-Food FMCG Categories
Member of Trus Holding
Mission
To be a major player in wholesale and international trade, known for integrity, innovation, and commitment to quality. We aim to shape the future of commerce by building a seamless, sustainable, and customer-focused supply chain network that connects businesses and markets across the region.
Vision
To expand our footprint across Oman and connect leading local and global brands to the wholesale channel through efficient sourcing, seamless distribution, and category development. We are committed to representing international and high-quality in-house brands by building trusted partnerships and long-term collaborations.
Our Categories
Our Strength
Strong Network. Smart Sourcing. Seamless Supply.
Our strength lies in our ability to combine strategic sourcing, efficient stocking, and reliable distribution. With a skilled team, clear communication, and a customer-first mindset, we ensure every partner receives consistent support, timely service, and dependable product availability. We work with leading brands across food, beverages, personal care, household care, hygiene, and essential FMCG categories, helping them grow across Oman’s wholesale and retail market.
Core Values
Quality
We focus on quality-driven sourcing and product selection to ensure consistency across every category we serve.
Trust
We build long-term relationships with suppliers, customers, and partners through transparent and dependable business practices.
Efficiency
Our stocking and distribution systems are designed to ensure smooth product availability and reliable supply
Integrity
We operate with honesty, responsibility, and a customer-centric approach in every transaction.
Our Happy Customers
Why Choose Fanar
Your Reliable Wholesale Partner in Oman
- Strong FMCG and commodity trading expertise
- Wide portfolio of food and non-food products
- More than 3,000 SKUs
- Distribution coverage across major regions of Oman
- Access to leading local and international brands
- Backed by Trus Holding’s regional business strength
- Customer-focused service and long-term partnership approach
Let’s Build Business Together
Looking for a trusted FMCG wholesale and trading partner in Oman? Connect with Fanar United Business S.P.C for sourcing, distribution, and brand partnership opportunities